Friday, October 24, 2014


I just saw the new Canadian Cheerios commercial. In it two dads with their daughter in their lap, talk about becoming a family. The story is a sweet one – they met on a blind date, fell in love and decided they wanted a child.

Interspersed is a visual of 2 Cheerios floating in a bowl. As the commercial proceeds – a 3rd Cheerio joins them. The family was complete.

It was good to see 2 people finding one another and being in love. That in this day and age, 2 men could express that love. That they had the desire to be parents and that someone gave them that opportunity through adoption.

I applaud General Mills for embracing today’s family, including those of varied races, household members and family formation.

I loved their cereal as a kid, fed it to my daughters and my then to my grandson. We all still eat it today. Long live General Mills and their inclusive concept of family.

Kathy Ann Brodsky, LCSW is a social worker, adoptive mom and advocate for ethical adoption practice. She has prepared thousands of adoption homestudies, counseled adoptive parents and parents-to-be, and has trained professionals to work with adoptive families. She was named an “Angel in Adoption” by the Congressional Coalition on Adoption in 2001 and has a private practice in New York City. She is also Director of the Ametz Adoption Program of JCCA. She can be reached at